The 2nd movie instalment of the 50 Shades of Grey series is being released once again as a Valentines day film.

The first film in the series was released to a lot of protests and staunch rhetoric on both sides of the argument, but this time around people fighting for the victims are taking a different approach and trying to use it to start a conversation.

Even better, several groups around the world have started a campaign called #50dollarsnot50shades to use the attention on the film to raise money for real victims of abuse.

Here are some of our thoughts on the matter.